I designed the brand identity and honey jar label for Buzz in a Jar honey. The use of bold, geometric elements creates a modern yet approachable look, complemented by a rich, earthy color palette. Warm yellow, deep red, soft lavender, and deep green tones evoke a sense of authenticity and connection to the natural environment of bees and honey production. The bee and hive, inspired graphics tie the design to its theme, while the tagline "Straight outta the hive" reinforces the product’s authenticity. This design is practical and visually distinct, making it easy for consumers to connect with the product.
