Client: Sans Hesitation
Scope: Logo Design
Year: 2025
Scope: Logo Design
Year: 2025
I had the opportunity to design the logo system for Sans Hesitation, an underground independent fashion label that embodies raw confidence, mystery, and self-expression.
The result is a strong, quirky visual system built around a custom character that adds a sense of intrigue and rebellion. The type is assertive and clean, striking a balance between utility and attitude.
The concept
The centerpiece of the logo is a stylized green character, part creature, part human. The message? Step into the unknown, sans hesitation.
Final thoughts
Designing for Sans Hesitation was an exploration in character-led branding. The identity is more than a logo, it's an attitude. A declaration of independence in form, movement, and message.
THANK YOU!
