Overview
Driftwood & Dunes is a premium brand rooted in the serene rhythm of coastal living. Specializing in sustainable fashion, accessories, and home goods, the brand caters to individuals who seek understated luxury, effortless style, and a conscious connection to nature.
This project focused on creating a logo that reflect the brand’s values: calm, craftsmanship, and coastal elegance.
The goals
The brand needed a logo that could:
* Visually represent a balance between laid-back coastal ease and refined craftsmanship.
* Feel timeless and premium, yet warm and organic.
* Be adaptable across a wide range of uses, from garment labels to beach towels to digital applications.
* Evoke a natural, grounded, and slightly whimsical character without leaning into cliché coastal tropes.
The concept
The brand name, Driftwood & Dunes, evokes textures of weathered wood, shifting sands, ocean breeze, and natural patterns. Inspired by these elements, the logo design is rooted in organic forms, fluid movement, and a tactile feel, embracing imperfection as elegance.
The design combines playful typography, hand-drawn motifs, and a minimal color palette that speaks to the brand’s soulful, breezy identity.
Design language & visual elements
1. Logotype
The custom wordmark features soft, flowing letterforms that reflect the movement of waves and wind. The coral and spiral shapes add a whimsical, nature-inspired touch, reminiscent of seafoam curls or wind-carved sand.
The custom wordmark features soft, flowing letterforms that reflect the movement of waves and wind. The coral and spiral shapes add a whimsical, nature-inspired touch, reminiscent of seafoam curls or wind-carved sand.
2. Symbol / Monogram
The icon blends the two "D" letters with the abstract coral form, resembling a woven knot. It acts as a standalone emblem, perfect for small-scale use or product tags.
The icon blends the two "D" letters with the abstract coral form, resembling a woven knot. It acts as a standalone emblem, perfect for small-scale use or product tags.
3. Color palette
Soft coastal blue, seafoam green, and pale sand tones were chosen to reflect the oceanic environment and sustainable ethos, cool, calming, and clean.
Soft coastal blue, seafoam green, and pale sand tones were chosen to reflect the oceanic environment and sustainable ethos, cool, calming, and clean.
The outcome
The final identity is expressive, flexible, and aligned with the brand’s soul. The Driftwood & Dunes logo encapsulates the essence of sustainable seaside luxury, blending ease and elegance in every curve.
Whether printed on natural cotton, woven into tags, or animated on-screen, the logo tells a story of craft, calm, and coastal connection.
