Brand identity and packaging design for Veldtale, a brand offering premium botanical salts.
My design strategy focused on evoking a sense of tranquility, nature, and timeless elegance. The aim was to create packaging that feels both sophisticated and deeply connected to the calming power of nature. You'll see a blend of minimalist aesthetics with organic, illustrative elements that hint at the product's natural origins and soothing benefits.
From the choice of typography to the subtle color palette and custom botanical patterns, every detail was crafted to invite users to "sink into quiet" and experience a moment of serene escape.
From the choice of typography to the subtle color palette and custom botanical patterns, every detail was crafted to invite users to "sink into quiet" and experience a moment of serene escape.
