CLIENT: Cherie Bistro
Introducing the new face of Cherie Bistro, a bold and modern logo designed to encapsulate the warm and inviting spirit of French hospitality. This refreshed brand identity aims to create a memorable and welcoming experience for all guests, both new and returning.
The core of this logo design lies in its dual symbolism, inspired by classic French aesthetics and a heartfelt play on words. The primary symbol draws inspiration from elegant French street lamps, immediately evoking a sense of European charm and inviting warmth. However, upon closer inspection, the intricate curves of the lamp subtly reveal an abstract heart shape. This deliberate inclusion is a tender nod to the bistro's name, "Cherie," which translates to "darling" or "dear" in French. This harmonious blend of the iconic street lamp and the hidden heart creates a logo that is not only sophisticated but also deeply personal and welcoming.
