This project was to develop a complete brand identity for Gino Trattoria, an Italian restaurant seeking a contemporary and memorable style that still embraces genuine Italian warmth and liveliness. The goal was to create a visual system that feels instantly fun, authentic, and simple enough to be universally appealing.
The core challenge was to reconcile the traditional comfort associated with a "trattoria" with a fresh, modern aesthetic. We aimed for an identity that operates as an emotional anchor, making Gino Trattoria a distinct and "sticky" presence in the competitive food landscape.
