LUDO Athens is a vibrant art space and creative hub defined by the philosophy that "Art is Our Playground." The brand identity captures this spirit through a bold visual language that balances high-energy neon hues with heavy, rounded typography. Central to the identity is a system of hand-drawn and abstract icon characters that represent the tactile joy of workshops and classes. By blending professional studio aesthetics with a playful, accessible community feel, the identity transforms LUDO from a simple classroom into a landmark for creative experimentation in the heart of Athens.
https://www.instagram.com/ludo_athens
