Client: Casa Verdeo
Full logo suite for a boutique countryside retreat rooted in authenticity, simplicity, and natural living.
For this project, I designed a custom logo system that captures the brand’s values through intentional symbolism. Casa Verdeo needed a visual identity that not only conveyed its essence but also offered versatility across various applications, from digital platforms to physical touchpoints.
The Symbolism: Weaving Story into Design
Every element of the Casa Verdeo logo system was chosen with purpose, reflecting the unique character and offerings of the retreat:
The Olive Branch: This iconic symbol immediately evokes the rich heritage and warm embrace of the Mediterranean. It speaks to authenticity, natural bounty, and a deep connection to the land, representing the genuine, wholesome experiences Casa Verdeo provides.
The Goat: Reflecting rustic charm and local character, the goat embodies the grounded and authentic countryside experience. It signifies a connection to nature, simplicity, and the unique, untamed beauty of the region.
Organic, Fluid Lines & Handcrafted Typography: These elements are central to expressing the slow, grounded lifestyle that Casa Verdeo offers its guests. The design avoids rigid angles, opting instead for a flowing aesthetic that mirrors the natural world and the tranquil pace of life at the retreat. The custom typography further enhances this feeling of artisanal quality and genuine warmth.
