Client: Wild Runners Union
Wild Runners Union is a brand embodying freedom, rebellion, and the spirit of adventure. The goal was to create a distinctive and memorable visual identity that resonates with individuals who forge their own paths and live by their own rules. The logo needed to be versatile for various applications, particularly apparel, while conveying a strong, untamed aesthetic.
The core inspiration for the "Wild Runners Union" logo stems from the untamed spirit of the wolf, a creature synonymous with independence, strength, and a pack mentality, yet inherently wild. The phrase "No Roads, No Rules" further reinforces this ethos, speaking to a community that embraces challenges and defines its own boundaries.
